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These stories show how WIPO is supporting entrepreneurs, inventors and creators around the world to use intellectual property (IP) to add value to their products, support business growth, create employment and promote economic development.
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People with chronic diseases often have to follow a strict diet and forgo their favorite food. Umaporn Buranasuksombat, a Thai food scientist, set out to create healthy and tasty alternatives adapted to their medical needs. Her breakthrough invention, “Nimnim” noodles (which means soft in Thai), are egg white noodles that are gluten-free and high in protein that have, rapidly adopted by patients and healthy consumers alike.
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In Oman, producers have for centuries tapped trees to produce the scented resin that becomes Frankincense – a cherished incense whose essential oils are also used as aromas in other products sold worldwide.
Now, Omani Frankincense producers are working, with WIPO’s support, to raise their industry’s organizational efforts for quality assurance through a “geographical indication,” while looking to better brand their individual products and increase sales at home and abroad.
Impact Stories
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Originally from Ghana, Naana Daniels’ venture into skincare solutions with her brand, Honam Naturals, was prompted by her personal struggle with lupus and scleroderma, conditions that affected her skin. Naana attributed her conditions in part to environmental factors, which led her to adopt a non-toxic, sustainable lifestyle.
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In the heart of Namibia, entrepreneur Ayesha Tjiueza has combined her deep love for the local environment with a passion for community support. Through her brand, Kanuma Beauty, she crafts skin and hair products infused with indigenous plants, providing essential protection against desert climates. Now, with WIPO's support, Ayesha is trademarking her line of cosmetics, haircare, and teas brand, opening doors to international markets and ensuring fair licensing agreements. Ayesha's journey is part of a broader initiative at WIPO, dedicated to training and mentoring some 50 Namibian women entrepreneurs in the use of intellectual property. By safeguarding their products and services, these women are not only nurturing their own enterprises but also fostering economic growth in their communities.
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When Chomnab Ho arrived in the remote village of Phnom Srok on the Cambodian-Thai border for a silk development project, he was unaware of the profound impact his work with weavers would have on his life. In 2013, he established the FAIR WEAVE brand, a social enterprise providing sustainable, eco-friendly handwoven textiles. FAIR WEAVE is based on a B2B business model but seeks to enter the B2C market. WIPO has been helping Chomnab since the Spring of 2023 with creating a sub-brand.
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Dr. Pham Thi Thu Ha is a clinical doctor of traditional medicine in Viet Nam who treats patients with specific eye conditions using drinkable herbal remedies. Dr. Ha, also a researcher, is working to develop new formulations of her treatments in tablet form with the aim of expanding overseas.
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Researchers at the Sydney Institute of Marine Science have created ecological structures that improve growing conditions for invertebrates and seaweeds and provide shelter for fish around in-water constructions. Living Seawalls were first used in Sydney’s harbors, and installations now span three continents.
Fruit Brand
WIPO is supporting farmers and entrepreneurs in Senegal to create a geographical indication that adds value to a local harvest.
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In a small tree-lined street in Hanoi, a colorful storefront advertises Kymviet Space, calling to change the perception of people with disabilities. At the end of a lively, decorated corridor, a four-story building hosts a team of 30 disabled staff producing beautifully stitched and assembled home decoration items.
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A biochemist in Viet Nam is promoting and conserving native species of medicinal herbs to leverage their health benefits for all. Enter the world of functional food.
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Bringing the talent of artisans from remote areas of Pakistan to light was Hunarmund co-founders’ dream. Find out how they are making this dream a reality.
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Do you want to know what “Image weaving” is? Read more about this artistic innovation by a young Sri Lankan designer weaving traditional handloom and technology.
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The heavy use of chemical fertilizers, drought, and some agricultural practices affect soil fertility and reduce productivity. In Viet Nam, Dr. Nguyen Thu Ha, a microbiology researcher, invented products based on beneficial microorganisms to help mitigate those issues. Her products improve soil quality, increase crop yields and farmers’ benefits.
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Discover the fascinating art of Algerian carpet-making through this captivating video featuring the 'Babar' carpet, hand-woven by skilled Algerian women in the region of Khenchela.
These talented artisans are not only preserving their ancestral techniques but also innovating and modernizing their craft, passing it down to the younger generation through creative designs.
The women of Khenchela are being supported by WIPO's Algeria office and the Traditional Knowledge Division to create a collective mark to promote and protect their cultural heritage. By preserving this traditional craft, these women are ensuring that their rich history lives on, contributing to their country's economic growth and development.
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The inspiring story of Daysi Campusano and her eco-art endeavor, Arte en Coro, is leaving a positive impact on the Dominican Republic. As the founder of this creative small and medium-sized enterprise (SME), Daysi and her six employees offer unique painting workshops that combine art, fun, and relaxation, benefiting vulnerable children and adults alike.
Thanks to the intellectual property (IP) protection she sought to safeguard her brand and artistic works, Daysi's creative legacy has prospered. From participating in fashion week to utilizing art as a therapeutic tool for children in need, Arte en Coro is making a difference in the lives of many.
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Twenty-eight-year-old Rui Bento da Graca is among the prize-winning innovators at a recent “IP Hack” hosted by WIPO for young Cabo Verdeans, who used the online event to explore how IP can help stimulate their country’s social and economic development.
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For dozens of impoverished women in and around the Cambodian capital, hand-made, eco-friendly toys are bringing relief.
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25-year-old fashion designer Satitia Gomis from Ziguinchor, Senegal, is weaving the present into the past – by putting a modern twist on traditional cloth from the Manjack, her ethnic group.
Satitia combines the traditional Manjack cloth with current fabrics to produce comfortable and stylish everyday wear. With her fashion brand, Satitia is keeping her cultural heritage alive and setting new trends: “I want to be a source of pride for my Manjack community while also creating something new”, she says.
WIPO supported the development of Satitia’s business under the Indigenous and Local Community Women Entrepreneurship Program.
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Both Mulu Almaw's herbal skincare products and Getachew Dimtse's shampoos are made with all-natural ingredients, but the similarities don't stop there: By trademarking their products, these entrepreneurs are reaching new markets and growing their businesses – while helping more people with their traditional remedies.
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Ivannia Lazzaro is one of many WIPO Academy alumni applying her intellectual property knowledge and skills in innovative and creative fields. She is an artist and owns a creative small and medium-sized enterprise (SME), which she protects using IP as a tool to ensure her creations live on to serve her business, her family and her community.
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Caroline Matovu is helping keep her local community clean and safe through her detergent business. She is behind the product 'Trion', which has amassed a significant number of customers including hospitals, schools and supermarkets.
With a strong desire to keep our world clean and healthy, Caroline's strong brand has allowed her customers to continue making the easy choice of gearing themselves towards her product.
Through a tailored mentorship program, Caroline is one of many women WIPO is supporting to register their trademarks.
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In Georgia, where landscapes merge with time-honored traditions, three generations of dedicated agricultural producers are set to enhance a beloved local product – Tushetian Guda cheese.
Achiko Ichirauli, Irakli Gigoidze, and Vakhtang Bighoidze, representing various generations in Georgia, unite in their commitment to the nation's long-established tradition of specialized agricultural production. Benefitting from favorable natural and agro-climatic conditions and enriched with a distinct culinary heritage, Georgia's Geographical Indication (GI) supported industry serves as a vital pillar of the country's economy.
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A group of craftswomen from the ancient city of Petra, Jordan, are using modern business practices to boost the reach of their work. With almost 1 million people projected to visit Petra in this year alone, the craftswomen are working to capitalise on this popular destination.
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Babucarr Janko, 27, is a Gambian entrepreneur and founder of Janko's Creation, a business specializing in the production of batik and tie-dye products. Babucarr recently took part in a workshop organized by WIPO on how intellectual property can enhance the competitiveness of small and medium-sized enterprises (SMEs) in The Gambia.
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Samantha and Najeeb Azan from Kingston, Jamaica are presenting their country’s rich culture and heritage to the world through their unique line of products. Their venture, New Moon Furnishings, established in 2015, specializes in the creation of contemporary bamboo furniture.
With the support of WIPO's Women Entrepreneurs' project, Samantha and more than 25 other women acquired the knowledge needed to trademark their logos and fortify their brands.
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Women-led producers from villages near the vibrant town of Ghardimaou began working together on this shared brand with a range of traditional products, such as honey, carob-chocolate delicacies, essential oils, and more.
This brand helps promote these products, while proudly showcasing the region's rich history.
This WIPO supported initiative is part of the work under the direction of the Committee on Development and Intellectual Property, which oversees the implementation of the Development Agenda.
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WIPO has launched a new project in partnership with IPO Pakistan and the Permanent Mission of Pakistan in Geneva to support more than 40 women Pakistani entrepreneurs in using IP tools to advance their embroidery and related crafts businesses.
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A dozen young female Nigerian photographers and videographers are participating in a new training project, entitled "Her Intellectual Property Story," established by the WIPO Nigeria Office.
The effort launched June 14, 2023, in collaboration with Sony Nigeria and the Art for Humanity Foundation aims to capture the IP experiences of female-led enterprises through documentaries and images from the field generated by the program trainees.
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In a significant step towards empowering women entrepreneurs, WIPO has initiated a collaborative project with the Ministry of Foreign Affairs and Ministry of Industries of Bangladesh. The project aims to unlock the practical advantages of intellectual property for more than 25 women-led SMEs operating across different regions in Bangladesh. The official launch of this project took place on June 4, 2023.
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Over 120 inspiring women entrepreneurs in agribusiness from across Africa assembled in Kigali, Rwanda, for WIPO's regional IP conference held from May 15 to 17, 2023. This extraordinary gathering served as a platform for these visionary individuals to explore how IP could elevate the worth of their products and drive the expansion of their businesses.
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Discover the inspiring journey of Yessy Catrina, Gomgom Panggabean, and Wayan Gede Gunada, innovative entrepreneurs from Bali, as they shape tourism while preserving cultural heritage. The three business owners are also beneficiaries of a project launched on May 16th, 2023, by WIPO and Indonesia’s Ministry of Tourism and Creative Economy that aims to support sustainable tourism development through IP in Bali and establish Bali as a prominent global destination with a strong and vibrant cultural identity.
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WIPO is supporting local producers in Bolivia, Brazil, Philippines and Tunisia, encouraging them to use IP tools such as collective marks to add value to their local products and services.
Through this empowering project, more than 420 entrepreneurs and SMEs in rural areas are developing and registering their trademarks. This video was produced as a part of materials for capacity-building.
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