Given its global appeal, manga is an ideal vehicle for raising public awareness about intellectual property (IP) and why it is important to respect IP rights.
During the summer of 2010, we organized the "Real Manga" competition. The competition invited Japanese manga artists to create an original work highlighting the health and safety risks associated with purchasing counterfeit products.
The competition was sponsored by theMinistry of Foreign Affairs (MOFA) of Japan
and the
Japan Patent Office (JPO), and supported by
After a rigorous selection process involving industry experts, Ms. Emiko Iwasaki’s "Honmono – the Secret that Changes your Life" manga was selected as the winning entry. Ms. Iwasaki won a contract worth ¥1,200,000 (approximately US$15,000 at the time) and the chance to work with a professional manga editor to develop her entry into a full-length manga.
The two other finalists in the Competition were Ms. Ayako Okubo with her "True?!" manga and Ms. Minako Takahashi with her "Is that real?" manga.
Ms. Iwasaki drew a fantastic manga [...] I hope that by reading it, more people will have a better understanding of the dangers of purchasing fake goods and realize that they can make a difference and help reduce the harm these goods cause.
Assistant Director General Ken-Ichiro Natsume, formerly of the Japan Patent Office