尊龙凯时官网入口
Author: World Intellectual Property Organization
Author: World Tourism Organization
Publication year: 2021
License:
DOI: English, Français, Español, عربي, 旭博xb娱乐, Русский
This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes.